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Introduction
SmartWool has come a long way since the founders, Peter and Patty Duke, first created SmartWool. They had spent many winters skiing in the synthetic socks and had grown tired of their feet being cold, sweaty and smelly. After hearing stories of a miracle fibre with natural wicking and insulating properties, Peter and Patty searched the globe until they ended up in New Zealand: Human Population 3.8 million, Sheep Population 66.8 million. Here amongst all the sheep they found the New Zealand Merino.

Only the finest merino fibre is selected to become SmartWool. SmartWool sheep are raised on Smart Stations in the alpine regions of the South Island of New Zealand. These Smart Stations have been chosen because of their selective breeding practices, which yield only super strong, super soft Merino. This Merino fibre is then made Smart by our technicians. A process that enhances all the wonderful qualities of Merino while making it itch-free, machine washable and dryable, and resistant to shrinkage.
 
Why SmartWool ?
Your skin is the most complex organ you have. Its primary function is protection. It is a tough, elastic, flexible, and waterproof covering that helps protect other organs and body parts from such things as germs, heat, cold and sunlight. But even your skin can't battle the fierce nature of the great outdoors. So, what's the best thing next to your skin to protect you from Mother Nature's unpredictable temperament?...SmartWool.
 
 
 
 
SmartWool Socks
Form and Function:
SmartWool socks are designed to enhance the performance and comfort that each activity demands. The top has ribbed construction that holds the sock up and in place. The instep is flat knit or waffle knit minimizes bulk and improves ventilation. The side panel improves airflow and eliminates bunching. The arch brace provides support and holds socks in place. The sole and varieties of cushioning eliminate shock, blisters and abrasions.
Sock Types:
 
Micro-Mini:
Fitted heel and toe sock that rises to just below the ankle
Crew:
Fitted heel and toe sock that rises 6"-8" above the ankel
Mini-Crew:
Fitted heel and toe sock that rises 2" above the ankle
  Mid-Calf:
Fitted heel and toe sock that extends to mid-calf
3/4-Crew:
Fitted heel and toe sock that rises 4"-6" above the ankel
  Over-the-Calf:
Fitted heel and toe sock that extends above the calf
 
Sock Selections:
Performance:


    
When it comes to Performance product, SmartWool is obsessed in developing the most innovative product for specific outdoor and athletic activities, while ensuring the unique SmartWool comfort attributes are front and center. This results in a Performance line that is as versatile as you are. Whether hunting in rugged terrain, hiking a fourteener, or negotiating down the green slope for the first time, SmartWool socks will ensure you stay blister free, just the right temperature, and comfort no matter the altitude. You’ll notice this comfort and quality throughout the Performance sock line with new features and colours and a fit superior to others.
SmartWool Performance socks…helping people feel good and enjoy their activities more.
 
Lifestyle:


    
Let’s be honest. If you engage in the outdoor lifestyle, you are most likely going to take that philosophy to the street. And the SmartWool Lifestyle products are ready to go there with you. When it comes to Lifestyle product, SmartWool is obsessed by comfort…extraordinary comfort.

The SmartWool Lifestyle line simply begins with natural, luxuriously soft and exceptionally breathable SmartWool against your skin. Comfortable, stylish and practical, why shouldn’t you feel as good at the office – when working from home just won’t suffice – as you do on the slopes.

Speaking of style, SmartWool features enough shapes and colours to match any mood every day of the week. Be sure to review the fashion forward socks with three sizes in each style.
SmartWool has put an emphasis on creative design, so be creative when choosing yours.
 
Kids:


    
Kids want comfort and performance in their socks, just like parents do. And, with cool style choices, they’ll be psyched to have a few pair of SmartWool’s to call their own.

For the SmartWool Kids Performance line, SmartWool borrowed the technical attributes for the adult models. And with SmartWool’s ultra soft fibers always on board, your kids won’t want to take them off, even long after practice.

SmartWool
also knows that kids like to have fun wherever they are, so they created the Kids Lifestyle line. Available in fun styles and colours, the toughest part of their day will be choosing which pair to wear.
 
Next To Skin (NTS)
         
The luxuriously comfortable Next-to-Skin (NTS) line of base layer garments bring all the properties of SmartWool’s award winning performance socks to the rest of the body. Placing natural, luxuriously soft and exceptionally breathable SmartWool moisture, temperature and odor control attributes. A new array of colours now available.

Available in three different weights that are suitable for any activity, no matter the temperature. Use them for running as a stand alone piece or as a base layer during a powder day and you’ll be thanking mother earth when the fibers in these layers wick and evaporate moisture, keeping you warm and dry.

All SmartWool NTS base layers are easy-care: simply machine wash and dry.
 
 
Accessories
Socks are what got SmartWool started, but you can’t contain evolution. SmartWool designers have concocted some of the most comfortable accessories out there. SmartWool’s gloves, beanies, neck gaiters and headbands are cozy and functional while ensuring you look good while you rip. Well cozy is what keeps people coming back to SmartWool.
 
www.SmartWool.com
 
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