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| Clif Bar delights in creating and savouring wholesome, delicious food. As bakers by trade and gourmet cooks on the side, Clif is are energized by the joy people experience when they savour great food made with care, as athletes, they're committed to creating foods that sustain, nourish and support people through any endeavour, as concerned individuals, they want their business to contribute to a healthier, more sustainable planet. These ideals inspire and motivate the work at Clif Bar, Inc. |
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Food that comes in a package can be wholesome. You shouldn't have to enlist a scientist to understand the ingredients on the product's label. From the beginning, Clif's commitment has been to creating all natural foods with no artificial flavours, colors, or preservatives. To that end, Clif uses whole oats, fruits, nuts, and seeds. The reason for doing so is simple: whole foods provide the most complete, balanced nutrition.
Natural foods also retain more antioxidants, phytonutrients, and essential vitamins and minerals than highly processed or refined foods. And, research shows that natural, whole foods like Clif products are just as effective in delivering immediate and sustained energy for athletic performance as highly processed bars. |
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Clif Bar wanted a simple approach in an energy bar—not complicated formulas or gimmicks. Don’t you? It’s just an approach that makes sense.
CLIF BARS are a great-tasting, convenient source of energy for any activity.
The Natural Energy Bar®
To perform at your best, the last thing you want to put in your body is a synthetic product.
That’s why we believe in using healthy ingredients, such as organic rolled oats, organic roasted soybeans, organic milled flaxseed and organic soy flour. All 10 CLIF BAR flavours available in Canada, are made with 70% organic ingredients. It's your body, you decide™.
Nutrition for Sustained Energy®
With a mix of carbohydrates, protein, and fiber, CLIF BAR is a moderate glycemic index food. What does this mean? Basically, you'll benefit from a steady increase in blood sugar levels followed by a gradual decline (sustained energy!).
Know what that means? You keep going.
Eat a CLIF BAR 1 – 2 hours before a workout or race, and you’ll avoid the sugar high and crash associated with refined ingredients and sweeteners. A CLIF BAR delivers the boost you need without unwanted crash and burn.
You don’t have to be an athlete to enjoy a CLIF BAR, but with the extra energy a CLIF BAR provides you may find it hard not to be.
Who knew energy could taste this good?
We want a simple approach in an energy bar—not complicated formulas or gimmicks. Don’t you? It’s just an approach that makes sense. |
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| Gel is a fast-acting, easy-to-digest source of carbohydrates - your body's preferred source of fuel during activity. SHOT Gel’s semi-liquid form shines in situations when you’re working hard and need to fuel up between breaths. CLIF SHOT's® goal is to provide the best tasting and scientifically-backed products that are made with sustainably-grown ingredients. We believe that energy products can taste great and can utilize organic ingredients that have positive environmental impacts. It’s that simple. |
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SHOT Gel is the first energy gel on the market to go Organic. Each flavour uses at least 90% organic ingredients. This means that SHOT Gel's not only good for you, but also good for the planet. |
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| CLIF SHOT Energy Gel is the only gel featuring the patented Litter Leash in its packaging—a feature that makes it much easier to open a gel and dispose of it properly. With the Litter Leash, the gel tear tab stays attached to the bottom of the package after use so you don’t have to worry about trashing our roads and trails while you fill up on nutrition. |
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| Variety is the spice of life—we couldn't agree more. We understand ('cause we've been there) that after numerous hours of training and racing, the body needs to mix it up a little in terms of what goes in the tank. That's why we set out to create another energy food option that would complement our bars and gels. The result is CLIF SHOT® Bloks™ chews. They're simple-to-handle, easy-to-chew, and provide similar nutrition to SHOT® gel, so they’ll fit seamlessly into your training and racing nutrition program. |
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| SHOT® Bloks™ chews offer very similar nutrition to SHOT Energy Gel. The primary ingredient for both is brown rice syrup which provides easily assimilated carbohydrates for working muscles. Both products also provide the mineral salts. These mineral salts allow electrical impulses to travel properly throughout your body, permitting normal bodily function. When you sweat, you start to deplete your mineral sales and experience potential performance decline, so it’s best to help replenish them through food and fluid intake. Lose too much and performance declines dramatically, including a higher likelihood of muscle cramping. |
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| Clif created SHOT® Bloks™ chews, each in a 10g size, so that 3 chews provide 100 calories. That makes it easy to track caloric intake during long outings. There are 6 chews to a double-serve package, so one package provides 200 calories. |
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| CLIF SHOT® BLOKS™ chews are the first product in the SHOT® line to be USDA certified organic, which means that each flavour contains a minimum of 95% Organic ingredients. Clif strives to use the most sustainable ingredients possible in our products. The environmental benefits of buying organic ingredients for Clif products have a direct positive impact on the air and water quality on this planet. CLIF SHOT® BLOKS™ chews are USDA certified organic by Quality Assurance International (QAI). |
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LUNA was created in 1999 as a response to requests from female fans of Clif Bar and the women here at our office. They wanted a bar with fewer calories and women-specific ingredients-and no bar like that existed. |
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| With just 180 calories, each LUNA bar contains 23 vitamins, minerals and other nutrients that contribute to a woman's overall health. |
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| www.clifbar.com |
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